Post by account_disabled on Dec 13, 2023 3:23:48 GMT
SEOs struggle to acquire backlinks for a wide range of reasons, including having limited time and resources available for link building efforts or lacking creativity in their approach to acquiring high quality links from relevant websites. You will often hear Google employees and SEO experts essentially saying that most SEOs would be better off focusing on publishing the highest quality content possible and letting their websites pick up links naturally over time.
The issue with this approach is that with so much Industry Email List content published online everyday, it is unlikely that journalists and websites that might be interested in and appreciate your content will ever come across it. As such, making others aware of your great content is not against Google’s guidelines in and of itself and forms a vital part of any link earning strategy. Issues only arise once you start offering to pay people to link to your content, or if you start using other strategies that fall outside of Google’s guidelines which are intended to manipulate the search results. How SEO Link Building Has Evolved Over The Years How SEO Link Building Has Evolved Over The Years Over the years SEO link building has evolved in large part as Google and their algorithms have evolved. Years ago, SEOs in the know would see great success using more manipulative and spammy link building strategies like: Blog comment links Web 2.0 links Article syndication Private or public blog networks Backlink exchanges Sponsorship links Widget/theme backlinks Sponsorship links Whilst occasionally you might still see a website ranking well with links earned via some of these methods (or more likely despite having them), for the most part Google is good at spotting and ignoring or penalising them.
Google Search Central - Link schemes For a better idea on the kinds of link building methods you should avoid, take a look at the Google documentation written about the subject. The best link building campaigns are now (or perhaps have always been) focused on creating content and websites that genuinely deserve to be linked to. Broken link building was perhaps an early step towards this focus, since it requires link builders to first spot broken links on other people's websites before creating content better than what the link was pointing to previously.
The issue with this approach is that with so much Industry Email List content published online everyday, it is unlikely that journalists and websites that might be interested in and appreciate your content will ever come across it. As such, making others aware of your great content is not against Google’s guidelines in and of itself and forms a vital part of any link earning strategy. Issues only arise once you start offering to pay people to link to your content, or if you start using other strategies that fall outside of Google’s guidelines which are intended to manipulate the search results. How SEO Link Building Has Evolved Over The Years How SEO Link Building Has Evolved Over The Years Over the years SEO link building has evolved in large part as Google and their algorithms have evolved. Years ago, SEOs in the know would see great success using more manipulative and spammy link building strategies like: Blog comment links Web 2.0 links Article syndication Private or public blog networks Backlink exchanges Sponsorship links Widget/theme backlinks Sponsorship links Whilst occasionally you might still see a website ranking well with links earned via some of these methods (or more likely despite having them), for the most part Google is good at spotting and ignoring or penalising them.
Google Search Central - Link schemes For a better idea on the kinds of link building methods you should avoid, take a look at the Google documentation written about the subject. The best link building campaigns are now (or perhaps have always been) focused on creating content and websites that genuinely deserve to be linked to. Broken link building was perhaps an early step towards this focus, since it requires link builders to first spot broken links on other people's websites before creating content better than what the link was pointing to previously.