Post by account_disabled on Jan 25, 2024 7:55:46 GMT
Default Google Analytics reports work with a flawed last-non direct click attribution model. That’s like giving credit to the player who scored the goal. This player could be an analogy of performance marketing channels as they often take the full credit. I’ll talk a bit more about attribution in the CAC problems section. Bottom line if you try to account for CAC per all of your channels you’ll run into attribution problems and you wouldn’t account for other more brand-focused channels.
How to reduce your CAC I hope it’s becoming clear that you should always strive for the highest effectiveness which doesn’t necessarily mean reducing your CAC. balance your paid advertising with Phone Number List cheaper and often more sustainable marketing channels and tactics. Here are a few ways to inherently reduce your CAC With SEO and content marketing Organic search is the main traffic and conversion driver for many businesses including ours
The beauty of SEO is that it’s a suitable channel for all marketing funnel stages—from awareness to retention. People search on Google all the time. So not only is SEO able to grow your business by itself but it also massively helps your other channels—like paid search ads. That’s because you usually bid on keywords closer to the conversion stage but a solid content marketing strategy includes content throughout the whole customer journey.
How to reduce your CAC I hope it’s becoming clear that you should always strive for the highest effectiveness which doesn’t necessarily mean reducing your CAC. balance your paid advertising with Phone Number List cheaper and often more sustainable marketing channels and tactics. Here are a few ways to inherently reduce your CAC With SEO and content marketing Organic search is the main traffic and conversion driver for many businesses including ours
The beauty of SEO is that it’s a suitable channel for all marketing funnel stages—from awareness to retention. People search on Google all the time. So not only is SEO able to grow your business by itself but it also massively helps your other channels—like paid search ads. That’s because you usually bid on keywords closer to the conversion stage but a solid content marketing strategy includes content throughout the whole customer journey.