Post by account_disabled on Feb 17, 2024 11:22:30 GMT
Selected book excerpts TNL's selected books allow you to stand on the shoulders of literary giants and see the world from afar. Subscribe to author Bookmark this article What we want you to know is DAGMAR theory, blue ocean strategy, 4P, STP, AISARE... In the era of digital community, you must know the marketing techniques that can be used at any time Amazon, LINE, Netflix...technologies created by small companies that sell well all over the world.
This book covers all the techniques on how to make products "sell over time" Text Atsushi Hirano Atsushi Hirano 9 Two major frameworks for online consumption The so-called digital marketing latestdatabase.com must understand the behavior patterns of consumers using the Internet. In addition to AIDMA used for traditional marketing analysis, AISAS, a framework unique to the Internet era, is also a well-known method. KEY WORD AIDMA, AISAS, SIPS The difference between AIDMA and AISAS In the 1920s, Sam. Roland. Hall 1876-1942 advocated a consumer behavior model called AIDMA.
This refers to the behavior of consumers through the process of Attention attracting attention, Interest generating interest, Desire stimulating desire, Memory strengthening memory, and Action taking action to the final purchase of goods, each with the first English word. Letters, the thinking logic called "AIDMA". This model first uses advertising or reports to draw consumers' attention to the product, and then exposes consumers to information to make consumers interested in the product. AISAS is a way to make AIDMA's model